How to Fold (a shirt) like a speed demon

Via Readymade Magazine A useful (and almost magical) feature on folding a shirt like a speed demon. Be sure to check out the video too.

Update: I showed this technique to my wife and she looked on with amazement. A few seconds later she demanded the shirt off my back to practice. By her second try she was a pro.
Where do people have the time to think this up?