Tracking Your Web site Investment

I recently wrote a column for the Randolph Observer entitled Tracking Your Web site Investment.

Hopefully, business owners will get a little better understanding about what's happening on their sites.


Rob Ainbinder is Owner of Deep River Communication.
The firm specializes in Search Engine Optimization, Internet Strategy and Web Analytics for small to medium size buinesses. In addition, the firm offers Pay Per Click Advertising, E-commerce, "Blogs to Go", Lead Generation and Web Design.
Deep River Communication – Internet Visibility & Strategy

Brief History of Internet Marketing: Part 1

The Internet: New Medium, Budgets, Challenges and Opportunities
(c) 2008, Rob Ainbinder, Deep River Communication

Abstract
The evolution of the Internet and Internet Marketing in particular has fundamentally changed the way we market, how we market and the allocation of marketing budgets.

The evolution of the Internet and Internet Marketing in particular has fundamentally changed the way we market, how we market and the allocation of marketing budgets. We have transformed from an era of one-to-many mass communication into an era of one-to-one mass communication. At the same time that these new mediums have arrived marketing budgets have had to be adapted to encompass the new mix of opportunities and challenges. A brief discussion of the evolution of these new marketing vehicles and their impact on marketing budgets will be discussed in the pages that follow.

Some of the earliest electronic advertising by today's standards is considered to be spam. A message was posted on Usenet promoting an immigration law firm and so began electronic advertising (Fiest & Everret-Church, 1999). The Usenet is one of the oldest structures pre-dating the Internet. With the Usenet's introduction community organizers quickly discovered the need to make announcements and summarize communication on the Usenet forums. These early “newsletters” were entirely text only messages. The discussion groups we use today, were largely influenced by these early discussion groups.

The introduction of HTML, e-mail protocols and messaging platforms that render this code gave the marketer and the recipient an increasingly more content richer experience with graphics to support branding, product pictures and video to support sales. Even as e-mail was developing their were more developments happening online.

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(c) 2008, Rob Ainbinder
Deep River Communication
Internet Visibility & Strategy
http://www.deeprivercommunication.com

Google Chrome Undocumented Keyboard Shortcuts

While messing around with Google Chrome this week we uncovered some keyboard shortcuts not available via the interface.

Note: all shortcuts here involve holding the Ctrl (control) key while pressing the shortcut key.

CTRL + A : Select All
CTRL + G: Find
CTRL + F: Find
CTRL + E: Search Google for
CTRL + K: same as CTRL + E
CTRL + O: Open
CTRL + W: Quit

Kitchens & Candles Opens Doors Online

Asheboro, NC - Kitchens & Candles, the winner of Randolph Mall's Retail Challenge, has recently launched it's Web site. The Web site (http://www.kitchensandcandles.com) features information about the retailer, lines carried and contact information. More features are planned based on customer feedback.

The Web site, domain name and hosting services are provided as part of the contest winner's package by prize sponsor Deep River Communication of Asheboro, NC.

Kitchens & Candles can be found on-line at http://www.kitchensandcandles.com.

Deep River Communication provides Internet Marketing, Web Design and Copy writing services to a diverse client base. Deep River Communication can be reached on the Web @ http://www.deeprivercommunication.com

Randolph County Political Candidates Offered Free, Next Generation Web Sites - Blogs

Randolph Is Talking (http://randolphistalking.blogspot.com), a free, community based initiative of Deep River Communication, is extending their project by offering Randolph County candidates for political office free initial set-up and training on campaign blogs.
Blogs are the next generation of self managed Web sites that offer unprecedented access to voters and the public at large. A blog is free, easy to promote, use, and keep updated.

"Blogs are an ideal platform for candidates of any party affiliation to continue the dialog on the issues. As voters have become more sophisticated in their use of the Internet, they are looking for better ways to engage the candidates. A blog gives voters the opportunity to interact with candidates one-on-one on the voter's schedule. Once a candidate enters office they can continue the dialog via their blog and solicit feedback and input on issues. Elected officials can use a blog to explain, directly to the public, their thought process and feelings on decisions" says Rob Ainbinder, Internet Marketing Consultant for Deep River Communication.

Deep River Communication provides Internet Marketing, Web Design and Copy writing services. Clients include: Salama Chiropractic, CJ Renovators, and iNet Realty.

Deep River Communication can be reached on the Web @ http://www.deeprivercommunication.com

Deep River Communication presents Blogging 101 Workshop.

A workshop on blogs and blogging will be held at 7 p.m. Thursday, March 23, at the Asheboro Public Library. Presented by the library’s K&A Programming, Deep River Communication and sponsored by the Friends of the Library, the program is free and the public is invited. Refreshments will be served. Potential bloggers will learn how to get started and perform basic blog functions, with on-the spot sign-up available. You'll also learn about the brief history of blogs and their impact on current events and media. Additional details in the Library's newsletter (Adobe PDF).

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