This Ad's for You -- Just You
"Invidi Technologies' CEO David Downey explains how his company's system sends viewers targeted commercials based on their TV usage
Do consumers plagued by incessant TV, radio, outdoor, and Internet ads hate advertising, or do they just hate advertising that's irrelevant to them? That's what cable operators are going to find out as they start testing software designed by Princeton (N.J.) company Invidi Technologies "
Businessweek
Do consumers plagued by incessant TV, radio, outdoor, and Internet ads hate advertising, or do they just hate advertising that's irrelevant to them? That's what cable operators are going to find out as they start testing software designed by Princeton (N.J.) company Invidi Technologies "
Businessweek
posted by Rob at Tuesday, June 28, 2005
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