Don't Bore Me With Your Blog

Susan Solomon makes some good points
"If you're going to blog, become an expert on something. This is especially important for blogging in the business world. ....Blogs are for sharing information, not pointless doggerel (or catteral)."

She includes six points to make your blog "sizzle". Worth reviewing.
Read the whole article

Susan Solomon has been in healthcare marketing for more than 20 years. She teaches marketing communications at two Southern California universities.