Google Wave first impressions

With my first Google Wave under my belt, I see a lot of potential.Embedding maps, polls and interactive editing are just a few of the features. With the addition of Google Gears to your machine, some drag and drop of local files into the Wave becomes available. But, as with any Google service I see the need for a Google Account as a hindrance to widespread, public adoption of the Wave service.

Google Launches Music Service Onebox

Many users of Google today should see Google's new Music preview feature for any search involving a song title. Music can be reviewed and/or purchased from any of the partners including iLike and Pandora.

10 Social Media To Dos

1) Ensure all your social network (Linked In, Twitter, blog) profile pictures are the same.
2) Participate! Nothing happens without action on your part
3) Participate regularly and with relevance.
4) Participate
5) Set up some automation ( http://www.TweetLater.com )
6) Add your Twitter updates to your blog/Facebook
7) Add your blog feed to your Facebook page
8) Set up a Facebook Business page for your business
9) Add your Linked In/Twitter url to the signature of your emails.
10) Organize your Twitter "universe" into lists using http://www.TweetDeck.com or similar.
Rob Ainbinder is Owner of Deep River Communication.
The firm specializes in Search Engine Optimization, Internet Strategy and Web Analytics for small to medium size buinesses. In addition, the firm offers Pay Per Click Advertising, E-commerce, "Blogs to Go", Lead Generation and Web Design.
Deep River Communication – Internet Visibility & Strategy

Tracking Your Web site Investment

I recently wrote a column for the Randolph Observer entitled Tracking Your Web site Investment.

Hopefully, business owners will get a little better understanding about what's happening on their sites.


Rob Ainbinder is Owner of Deep River Communication.
The firm specializes in Search Engine Optimization, Internet Strategy and Web Analytics for small to medium size buinesses. In addition, the firm offers Pay Per Click Advertising, E-commerce, "Blogs to Go", Lead Generation and Web Design.
Deep River Communication – Internet Visibility & Strategy

Brief History of Internet Marketing: Part 1

The Internet: New Medium, Budgets, Challenges and Opportunities
(c) 2008, Rob Ainbinder, Deep River Communication

Abstract
The evolution of the Internet and Internet Marketing in particular has fundamentally changed the way we market, how we market and the allocation of marketing budgets.

The evolution of the Internet and Internet Marketing in particular has fundamentally changed the way we market, how we market and the allocation of marketing budgets. We have transformed from an era of one-to-many mass communication into an era of one-to-one mass communication. At the same time that these new mediums have arrived marketing budgets have had to be adapted to encompass the new mix of opportunities and challenges. A brief discussion of the evolution of these new marketing vehicles and their impact on marketing budgets will be discussed in the pages that follow.

Some of the earliest electronic advertising by today's standards is considered to be spam. A message was posted on Usenet promoting an immigration law firm and so began electronic advertising (Fiest & Everret-Church, 1999). The Usenet is one of the oldest structures pre-dating the Internet. With the Usenet's introduction community organizers quickly discovered the need to make announcements and summarize communication on the Usenet forums. These early “newsletters” were entirely text only messages. The discussion groups we use today, were largely influenced by these early discussion groups.

The introduction of HTML, e-mail protocols and messaging platforms that render this code gave the marketer and the recipient an increasingly more content richer experience with graphics to support branding, product pictures and video to support sales. Even as e-mail was developing their were more developments happening online.

__________________________________________
(c) 2008, Rob Ainbinder
Deep River Communication
Internet Visibility & Strategy
http://www.deeprivercommunication.com

Google Chrome Undocumented Keyboard Shortcuts

While messing around with Google Chrome this week we uncovered some keyboard shortcuts not available via the interface.

Note: all shortcuts here involve holding the Ctrl (control) key while pressing the shortcut key.

CTRL + A : Select All
CTRL + G: Find
CTRL + F: Find
CTRL + E: Search Google for
CTRL + K: same as CTRL + E
CTRL + O: Open
CTRL + W: Quit

Kitchens & Candles Opens Doors Online

Asheboro, NC - Kitchens & Candles, the winner of Randolph Mall's Retail Challenge, has recently launched it's Web site. The Web site (http://www.kitchensandcandles.com) features information about the retailer, lines carried and contact information. More features are planned based on customer feedback.

The Web site, domain name and hosting services are provided as part of the contest winner's package by prize sponsor Deep River Communication of Asheboro, NC.

Kitchens & Candles can be found on-line at http://www.kitchensandcandles.com.

Deep River Communication provides Internet Marketing, Web Design and Copy writing services to a diverse client base. Deep River Communication can be reached on the Web @ http://www.deeprivercommunication.com